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Fashion expert Louise Roe helps Plain Janes prepare for dates with their crushes. They will be given a total makeover and their new identities will be revealed at the end of each episode on their dates.

The first season concludes with a woman who lost 100 pounds receiving a makeover to impress a coworker she secretly likes.

A so-called church lady who dresses conservatively gets a fashion makeover to impress the lead singer of a local band.

Louise helps an aspiring writer from a small town transform and take a second chance at love.

Louise yanks a college student out of her comfort zone and helps her gain the courage to share her feelings with a crush.

A shy and messy woman hopes to shed her plaid flannels and seduce a longtime crush who sees her only as a friend.